Islamic finance accelerates into motor policies – Muslim insurance could prove popular with other drivers too, says Chiara Cavaglieri

“What is unique is the ethical nature of what we do” says Bradley Brandon-Cross, the chief executive of Salaam Halal Insurance. “It’s a transparent process and the opportunity to get something back is attractive to customers, both Muslims and non-Muslims alike.”………Salaam Halal’s motor insurance has just become available through price-comparison site Moneysupermarket.com and the indications are that it’s both popular and competitive. “There has been a lot of interest”, says Kaye Pimblett, motor insurance manager at the site. “During its first seven days on Moneysupermarket.com, Salaam Halal returned more than 37,000 quotes. And when they returned a quote, they appeared in the top three positions on over a third of occasions” she adds. Already, the insurer has plans to take its co-operative model of doing business into the home insurance sector.”

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